Up to the point of this brochure, retailers, when considering Fastap screw products for their store(s), got from their distributor the applicable dealer brochure for the Fastap product(s) that the distributor stocked. Many distributors "cherry picked" the line, not handling the full range of Fastap products. For Fastap Plus they used the Fastap Plus brochure for explaining the product features and benefits. If a retailer wanted (for example) a stainless steel screw product and the distributor didn't see fit to handle Fastap Tech 7 stainless steel screw products, the retailer had no way of knowing through their normal channels if Tech 7 even existed.

The concept of this brochure was to bring all of the exterior screw products together (Plus, Tech 7 stainless, Poly2 and Tech 7 trim products) into one brochure so that retailers weren't victims of distributors that cherry picked the line. So (for example) if they were interested in Plus exterior product, they could also see that they could obtain exterior stainless steel or composite product to compliment the exterior Plus line.

The cover (including the over-flap) of this brochure was quite complex to build in Photoshop. There are 29 (+/-) individual elements combined to make the illustration. At one point a screen shot of the cover, assembled in PageMaker, was inserted into Photoshop and roto-scoped for a more precise placement of elements as related to the type and so that high resolution drop shadows could be used for a better three dimensional effect. Of those 29 elements, two were small, many layered digital illustrations of their own (The 3D Fastap logotype and the 3D torn paper Power Point logo). Once completed, they were added to the final.

Photos by John Marnard, art direction and styling, Stephen Prestek.